A Passion for Motor Sport

Rob Bicknell has been involved in motorsport since taking up Karting at his local circuit Kimbolton in 1976.


He moved into car racing some ten years later and went on to design and build three of his own cars.


The Bicknell RE 95 supersports car went on to campaign the excellent V de V endurance series during 2003 , 2004 & 2005 where many successes were had. In the cars tenth year (2005) went on to win the Championship in the C3 category piloted by Chris Ward & Mark Pashley.

With over 30 years experience in designing track cars, and running race teams Rob has highlighted many areas for technical product development. Rob is well known in the industry for his technical excellence, attention to detail and his ability to relate as a driver and an engineer.

"If everything seems under control, you're not going fast enough."

Mario Andretti

GQ3U8834 poster.jpg

Simmersive Simulators

From working with race teams for over 30 years Rob has seen the demand for practice simulators increase exponentially over the last few years. however the quality between the high end and what was practically affordable for many emerging drivers was considerable.

This spurred Rob into developing the Challenger Simulator. Taking feedback from drivers to refine the structure, and continue to improve the technical elements so that the drivers had the most realistic and true to life experience in the simulator.